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Sony makes PS5 Pro buyers prove 60 hours of playtime in Japan

Sony makes PS5 Pro buyers prove 60 hours of playtime in Japan

Sony will require more than 60 hours of gameplay over two years to buy the PS5 Pro in Japan: a Japanese PSN account, applications until 7th October, sales from…

--- The context --- The PS5 Pro is in high demand worldwide, and Sony has decided its Japanese launch will not feed scalpers. The filter is unusual: only people who actually play will earn the right to buy one. --- The facts --- Sony will limit PS5 Pro sales in Japan to fans with more than 60 hours of gameplay over the past two years. Buyers must apply for a ticket to purchase the console from the Sony Store, priced at ¥137,980 (~$877). Eligibility requires a PSN account registered in Japan and at least 60 hours played in PS5 or PS4 games between 27th September, 2024 and 27th September, 2026. Applications close on 7th October, with sales set to begin on 26th October. If applicants outnumber available units, a lottery will decide who buys, and winners will have until 2nd November to complete their purchase. --- The positions --- Sony frames the move as a way to put legitimate fans ahead of speculative resellers. --- What remains unknown --- No unit numbers have been disclosed, nor how playtime will be verified, and it is unclear what happens to those left out of the lottery. --- Unanswered questions --- Will 60 hours be enough to deter organized scalpers? Could Sony take this model to other markets? Will the PS5 Pro reverse the PS5's soft sales in Japan? --- EPM analysis --- Sony is turning playtime into currency: the more you played, the stronger your claim to buy. With hardware prices climbing worldwide, reserving stock for the loyal base strikes at speculation while rewarding fidelity. The real test will be GTA 6, whose release will show whether this anticipation converts into actual sales. 📌 EPM Take: In EPM's view, Sony is right to shield the PS5 Pro with a merit-based rule: hours played are harder to fake than an online order. The move protects its most loyal community in Japan and sets a precedent other companies may copy. It remains to be seen whether the lottery meets demand and whether GTA 6 lifts sales as the industry expects.
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