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Badenoch rules out Reform deal and bets on Britain's young

Badenoch rules out Reform deal and bets on Britain's young

Badenoch rules out any governing deal with Reform UK in a hung parliament, preferring another election; she attacks Farage over his party's scandals and…

--- The context --- British Conservative leader Kemi Badenoch closed her party's conference in Birmingham with two major announcements: she ruled out any governing deal with Nigel Farage's Reform UK if the next general election produces a hung parliament, and she pledged to cut the cost of hiring young people aged 21 to 24. Polling points to a hung parliament in which the Labour Party would emerge as the largest force, followed by Reform UK and the Conservatives, a scenario that turns every move by Badenoch into an act of political survival. --- The facts --- Badenoch said in an interview that she would rather call another general election than strike a deal with Farage's party to govern. She described Reform UK as neck deep in scandal and warned that joining forces with it would bring one problem after another. She added that she wants Reform voters to come back, citing two cases: Dan Thomas, who resigned last month as Reform's leader in Wales after being arrested on suspicion of assault and controlling or coercive behaviour, although he denies any wrongdoing, and Nathan Gill, the former Reform leader in Wales sentenced to 10-and-a-half years in prison after admitting taking bribes for pro-Russia interviews and speeches. Farage faces scrutiny over financial support received, including a £5m gift from a billionaire Reform donor before he became an MP; he insists he has done nothing wrong and claims his party already replaced the old Conservative Party. Privately, senior Conservatives speak of a potential tipping point: if they overtake Reform in opinion polls, they will be able to present themselves as the only viable alternative to a Labour government. Badenoch also shifted her youth policy: cutting employer National Insurance from 15% to 7.5% for workers aged 21 to 24 in starter jobs. The measure replaces last year's plan, which redirected the first £5,000 of National Insurance paid in a first job into a savings account chosen by the young worker and would have cost £2.8bn a year. The Conservative leader justified the change by saying youth unemployment has skyrocketed and that there is no point offering a first-job bonus to people who cannot get a first job. The standard rate would apply to earnings above £50,270, and the measure smooths the cliff edge that exists when contributions jump from 0% to the full rate once a worker turns 21. Asked why she was not proposing to cut contributions for everyone, Badenoch replied that the money has to be found first: her party follows a golden economic rule, acts with fiscal credibility, finds savings and then spends. If she could afford to cut it for everybody she would, she said, but young people face a far worse problem than everyone else. A Labour Party spokesperson called the announcement more fantasy economics from the Tories and said the party had allowed nearly one million of the next generation to be locked out of work or training. Prime Minister Andy Burnham said last month he was not tempted to call an early general election; the next one must be held by August 2029. Badenoch also published a 100-page document titled The Right Way setting out the party's principles, and said the Conservatives are going back to the authentic party people knew and loved. She acknowledged political volatility and that only one in five voters back them, but insisted they are the only credible alternative to Labour. --- The positions --- Badenoch maintains the Conservatives are the only ones with a plan and predicts another election immediately after a hung result. Farage claims Reform has already replaced the old Conservative Party. Labour dismisses the youth announcement as fantasy economics. --- What remains unknown --- It remains to be seen whether the polling tipping point the Conservatives hope for will materialise, what the fiscal cost of the youth contribution cut will be, a figure the available information does not provide, and how Farage will respond to Badenoch's frontal attack over his party's scandals. --- Unanswered questions --- Can Badenoch win back Reform voters without striking a deal with them? Would the British electorate tolerate two consecutive general elections without falling into democratic fatigue? Will cheaper hiring be enough to move the needle for the one million young people outside education, work and training? --- EPM analysis --- Badenoch is playing a survival card: by ruling out a deal with Reform before a single vote is cast, she tries to shut the door on absorption by populism and force right-wing voters to choose between the historic party and protest. It is a risky bet given polls place her third, but it lets her present herself as the serious option against chaos. The pivot toward young people shows pragmatism: she drops a costly bonus that rewarded those who already had jobs and bets on cheaper hiring where the problem is worst. The measure will not fix the one million young people outside the system, but it attacks the barrier to entering the labour market. 📌 EPM Take: In EPM's view, Badenoch's refusal to deal with Reform UK is less a matter of principle than a survival strategy: she knows any agreement would make her Farage's hostage and accelerate her voters' flight toward populism. The youth contribution cut, meanwhile, is a realistic but limited gesture: it makes hiring cheaper without creating jobs by itself, and the one million young people outside the system demand a far broader response than a tax tweak. The real test will come in the polls: if the Conservatives do not overtake Reform, the credible-alternative narrative will be left without a foundation.
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