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Teléfono sobre un escritorio con una red social genérica sin logos, silueta de usuario cerrando una aplicación y abriendo un chat
Un teléfono con una red social genérica mientras una silueta cierra una aplicación y abre un chat, en imagen alusiva al cambio de canal anunciado. · Imagen generada para Erick Prometeo Media

Petro will demote X to secondary account and move to WhatsApp

Former president Gustavo Petro announced that he will stop using X as his main account, which will become complementary, and that his WhatsApp channel will be…

--- The context --- Former president Gustavo Petro accustomed the country to receiving his government announcements and his views on national and international issues through the social network X. That platform was a central channel for his direct public communication. Through that same platform, the now opposition leader has responded to the different scandals that have touched him and his administration. That is why the announcement of a change caused a stir in recent hours. --- The facts --- Petro announced that he will stop using X as his main account on social networks and that the profile will become a complementary account. From now on, he explained, he will use his WhatsApp channel much more, and he will seek to grow it so that it gradually becomes his main and personal account. The former president acknowledged that there is a big difference in the number of followers between the two accounts. According to his own figures, he goes from 9.1 million followers to about 600,000, a considerable reduction in his immediate reach. --- The positions --- Petro attributed his decision to the restrictions that, he argued, X places on the spread of progressive thought. He also attributed to the platform an affinity with the far right and algorithms that, in his assessment, expand hatred over reason and democracy in the public conversation. The former president also argued that his only objective is to keep contributing to democracy from digital platforms. He also suggested that, even if his reach decreases, he helps democracy more under this arrangement. --- What remains unknown --- It remains to be seen whether the leader of the Historic Pact will follow through on the announcement and start using his WhatsApp channel more. Shortly after making the announcement, he published another message on X in which he attacked a news outlet, which left open the question about whether the change will actually happen. A few months ago, Petro had also said he would change the way he communicated on that social network and stated that his posts would be more spaced out and dedicated to strategic messages. Nevertheless, he continued using the platform in the same way he had used it during the four years he was in the presidential palace. --- Unanswered questions --- Will Petro follow through this time and really use WhatsApp as his main and personal channel? Will he manage to grow that channel until it approaches the audience he has today on X? What will happen to his complementary account on X when scandals or urgent issues arise in the national debate? --- EPM analysis --- The announced change is, above all, a decision about reach: Petro accepts starting from a much smaller audience in exchange for the channel he considers more favorable for his message. The difference between 9.1 million and 600,000 followers marks the size of the challenge, because rebuilding that audience in another space will take time and consistency that can be verified in his daily activity. 📌 EPM Take: In EPM's view, Petro's announcement should be measured by actions and not only by the statement, because there was already a previous commitment to change his communication that was not fulfilled in practice. If he sustains the move to WhatsApp and grows that channel, there will be a clear sign of real change. If he keeps posting on X with the same frequency as before, the announcement will remain a gesture without a proven communicative effect for his followers.
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